top of page
Untitled design (3).png

Work That Moves the Needle.

Four programs. Four formats. One through-line: every event tied directly to a business outcome.

INTERNATIONAL EXECUTIVE EVENT 

124 ATTENDEES 

On Time & On Budget

BANGKOK GLOBAL LEADERSHIP FORUM

The Challenge

A global humanitarian non-profit needed to convene 124 senior leaders from 31 countries in Bangkok, Thailand - with just 38 days to plan. The program required international visa coordination, multi-nationality travel logistics, and a world- class leadership experience delivered on a non-profit budget.

What I Did

  • Issued a competitive RFP to multiple Bangkok properties and negotiated a full contract with the Anantara Riverside

  • Resort, including room block, meeting space, F&B minimums, and AV provisions

  • Managed travel, visa documentation, and ground transportation for 124 attendees arriving from 31 countries across multiple arrival and departure waves

  • Authored a detailed Room Flow document (versioned through v9) covering 30+ sessions across 5 concurrent spaces: a 101-pax plenary ballroom, 5 breakout rooms, a staff office, and outdoor venues

  • Built a bilingual event app (English and Spanish) in Nunify to ensure every attendee felt informed and included

  • regardless of language

  • Coordinated a local DMC partner for offsite experiences including a Chao Phraya River Cruise, dinner at Trader Vic's, and 88+ hours of photography and videography

  • Hand-carried branded journals, pens, and print materials from Arizona to Bangkok for all 125 attendees

  • Authored all attendee communications - invitation letters, visa letters, Know Before You Go, welcome letters, and post- event thank you

  • Managed pre-forum Esther Collective meetings (15 pax, April 28-29) running concurrently with GLF registration setup

  • Delivered a 3-minute post-event highlight reel by May 8, 2024 - within 5 days of program close

The Outcome

"Delivered on time and 5% under budget across a 38-day planning window spanning 31 countries and 5 continents. Client feedback sald it all: "People are raving about the organization of this GLF." - Holly, Forum Director"

What This Demonstrates

  • Complex international logistics and cross-cultural program management at a global scale

  • The ability to deliver executive-grade experiences under significant budget and time constraints

  • End-to-end vendor, DMC, and stakeholder coordination that keeps leadership focused on mission - not mechanics

EVENT DETAILS

EVENT TYPE

International Executive Forum

SCALE

124 Attendees - 31 Countries

LOCATION

Bangkok, Thailand

Format

Live, In-Person

Planning Window

38 Days

INTERNAL CORPORATE EVENT 

300 ATTENDEES 

FULL PRODUCTION

SALES KICKOFF FOR 300-PERSON TECH COMPANY

The Challenge

A high-growth technology company needed an annual Sales Kickoff that did more than deliver information — it needed to fire up 300 salespeople, align them on GTM strategy, and send them into the year motivated and ready. The event had to balance executive keynotes, team breakouts, awards, and off-site experiences without losing momentum at any point.

What I Did

  • Owned end-to-end planning and execution: venue sourcing, hotel contracting, AV production, catering, and full on-site staffing coordination

  • Designed a complete run-of-show with keynote sessions, breakout tracks, leadership dinners, and an awards ceremony

  • Planned and executed strategic off-site team-building activities aligned with company culture and sales team dynamics

  • Managed all executive speaker prep, slide coordination, and technical rehearsals

  • Partnered with Sales leadership to ensure GTM messaging was consistent across all sessions and collateral

The Outcome

"300 attendees, zero production issues, and a post-event survey that ranked it the best SKO in company history. Sales leadership reported measurably higher team alignment scores in the 30-day post-event pulse survey."

What This Demonstrates

  • Experience managing large-scale internal corporate events with complex multi-track programming

  • Sales alignment and GTM-connected event strategy — not just logistics

  • The cross-functional collaboration skills central to a Director or Events Marketing Manager role

EVENT DETAILS

EVENT TYPE

​Internal Corporate Event 

SCALE

300 Attendees | 23 Countries 

Format

Full Production

HYBRID LIVE + VIRTUAL EVENT 

MULTI-FORMAT PRODUCTION 

4.9/5.0 RATING

HYBRID CONFERENCE AT FONTAINEBLEAU LAS VEGAS

The Challenge

A technology client needed a flagship conference that worked equally well for in-person attendees at the Fontainebleau Las Vegas and a distributed virtual audience — without the virtual experience feeling like a second-class livestream. Both audiences needed to feel like full participants.

What I Did

  • Designed and executed a fully integrated hybrid experience: live production on-site with simultaneous virtual platform management

  • Oversaw registration systems for both in-person and virtual attendee tracks with separate confirmation and communications workflows

  • Built and managed a virtual exhibit hall — digital booths, on-demand content library, and sponsor integration

  • Ran technical rehearsals with all speakers for both on-site AV and virtual streaming quality

  • Managed session recording, post-event content packaging, and on-demand distribution

  • Executed social media strategy in real-time during the event to extend reach beyond registered attendees

The Outcome

"2,393 on-demand content views post-event. 4.9/5.0 average attendee rating across both in-person and virtual audiences. Virtual exhibit hall generated qualified leads for sponsors that exceeded in-person booth traffic benchmarks."

What This Demonstrates

  • End-to-end hybrid and virtual event production capability — a core requirement for most Director-level roles

  • Ability to create premium experiences across formats simultaneously

  • Data-driven measurement: content views, ratings, and sponsor ROI tracked and reported

EVENT DETAILS

EVENT TYPE

Flagship Hybrid Conference

LOCATION

Fontainebleau Las Vegas

FORMAT

Hybrid · In-Person + Virtual

TRADE SHOW 

B2B SAAS / MEDTECH 

FIRST-TIME EXHIBITOR

SURGICAL AI STARTUP EXHIBIT

The Challenge

A surgical AI startup was exhibiting at a major medical conference for the first time. They had a limited budget, no existing trade show infrastructure, and needed to generate qualified leads with a highly specific audience of surgeons, hospital administrators, and clinical decision-makers. Everything — booth design, messaging, logistics — was built from zero.

What I Did

  • Led full pre-show planning: booth design strategy, exhibit display sourcing, freight coordination, show services ordering, and drayage management

  • Developed ABM-aligned booth messaging and engagement strategy targeting high-value accounts within the surgical AI market

  • Coordinated hotel room blocks, travel logistics, and on-site staffing schedule for the client team

  • Planned targeted ancillary events — dinners and side meetings — to deepen conversations with priority prospects identified pre-show

  • Built post-show lead follow-up cadence in partnership with the sales team

The Outcome

"102 qualified leads generated at a first-time exhibit - exceeding the 46- lead projection by over 120%. The ancillary dinner program resulted in three enterprise sales conversations that advanced to proposal stage within 60 days of the show."

What This Demonstrates

  • Trade show strategy and execution from zero — infrastructure, messaging, and lead generation

  • ABM-aligned event programs that connect directly to sales pipeline

  • The scrappy, ownership-driven approach that resonates with growth-stage B2B tech companies

EVENT DETAILS

EVENT TYPE

Medical Trade Show Exhibit

Conference

3,000 General Surgeon Attendees

Starting Point

Zero infrastructure · First exhibit

Ready to Build a Program Like This?

LET'S TALK
bottom of page