163% over projection — virtually

Hexagon LIVE 2025 was a global digital experience, and Rebecca architected it from the ground up — custom registration, a virtual networking community, animated exhibit hall, and a full on-demand content strategy with 30-day post-event access. The program drew 394 unique viewers, exceeding projected attendance by 163%. Numbers that don't happen by accident.

When strategy looks like coffee

For a surgical AI startup's first major trade show presence at SAGES, Rebecca designed an experience that stood out without shouting. A live in-booth barista, iPad-driven demos, zero printed collateral — intentional choices that reflected the client's innovation-first brand. The evening ended with a private dinner for key prospects. Every detail, from the branded espresso cups to the post- show lead handoff into HubSpot, was hers to own.

Taking it global — from a blank canvas to Bangkok

Engaged with just 68 days to go, Rebecca took on full-cycle management of a flagship international forum for a humanitarian non-profit — site selection through post-event closeout. The result: 124 senior leaders from 31 countries gathered at the Anantara Riverside Resort in Bangkok for five days of strategy, community, and cross-cultural alignment. Delivered on time. Delivered under budget. A defining moment for what Rebecca is capable of.

Kicking off the year with intention

Rebecca planned and managed all external activities for Disco's 250-person sales kickoff — from venue research and contract negotiation to catering, awards dinner design, floral, room sets, and on- site support. The kind of event where every moment is a signal to the team about what the company values. She made sure those signals were exactly right with each activity and venue..

Building the event program from the ground up

Embedded as a strategic partner, Rebecca identified and evaluated new event opportunities, negotiated sponsorships with industry partners, and built out marketing strategies that gave each event a clear purpose. Working closely with the marketing team and leadership, she ensured assets were deployed on time and that every program was positioned for maximum ROI — a true extension of the internal team, not just a vendor.

First show, done right

Every company has a first trade show. For Flymingo, an Israeli SaaS startup entering the US market at the HDW Conference in Philadelphia, Rebecca made sure theirs was flawless. Budget, show orders, booth design, shipping, giveaways, ancillary events, workback schedules, she handled every thread so the team could focus on what they came to do: connect with customers and make their mark, and capture 400+ leads.

Embedded, trusted, indispensable

Stepping in as Senior Event Marketing Manager on contract, Rebecca owned the full event program at Payscale — Transform 2026, World at Work Total Rewards, quarterly QBRs, executive board meetings, and an inaugural Customer Advisory Board at The Tess in Atlanta that came in 18% under projected budget. She collaborated across Sales, Marketing, and Customer Success to align every event with GTM priorities and left behind comprehensive handoff documentation that the team could build from long after her contract ended.